Recently, 2024 Internationale Funkausstellung Berlin (hereinafter referred to as IFA) officially kicked off. Chigo Air Conditioning made its debut with a variety of new technology products, in order to enhance the Chigo brand leverage and awareness in the international market, especially in the European developed market, and further facilitate the implementation of the internationalization strategy.
Since its inception in 1924, IFA has a long-standing history of one hundred years. As the world’s leading trade fair for consumer electronics and household appliances, IFA is not only an important exhibition to display the most important brands and the latest innovative products and technologies of global consumer electronics and home appliances, but also a bellwether for the development of global consumer electronics and home appliances industry, and an important stage for the internationalization of Chinese enterprises and Chinese brands. 2024 IFA has set up 10 thematic zones, which cover various fields of consumer electronics and household appliances, attracting more than 1,800 global merchants from 139 countries and regions to participate in or visit the exhibition.
Chigo has always attached great importance to the research and development investment of products entering European developed countries, especially in product environmental protection, energy saving and frequency conversion and other technologies at the forefront of the industry. This exhibition, Chigo Air Conditioning has been a representative of Chinese enterprises. It launches brand new household products, light commercial new products, solar air conditioning and other comprehensive products. These products have won favors by global customers and fully demonstrated the Chigo professional focus on air conditioning and light commercial products, providing global consumers with more extensive products and experience. Among them, the frequency conversion split machine, which meets the maximum energy-efficiency standard of A+++ in Europe, has gained particular attention with its graphic design appearance.
Solar air conditioning, which adopts solar energy as a clean and environmentally friendly energy source to drive the air conditioners, was also on display. Due to the relatively cold in some parts of Europe, the air conditioning’s capacity to produce heat at low temperatures in cold environments has been a prominent selling point of the product, which wins the attention and favor of a host of new and regular customers. The site not only ushered in a host of regular customers who make an appointment in advance but also attracted a lot of new customers who admire its reputation, as a consequence, the atmosphere of on-site negotiation and cooperation is cordial.
Over the years, Chigo has always adhered to the “based in China and global vision” with CHIGO, iCongo and other multi-brand layouts made in the international market. In order to achieve rapid development in the overseas market, the company has registered and sold Chigo’s independent brand “CHIGO” in more than 100 countries. With the gradual increase in market share and brand recognition, Chigo will carry on diving into the European, American and the rest of global markets. In the future, Chigo will be committed to making more investment in product research and development in overseas markets, accelerating the layout of the global market and promoting the globalization of national fine products. By doing so, we provide global consumers with a better product user experience.
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